Why Do Companies Change Their Logos?
Your brand’s trademark and identity are essential to the prosperity of your business. An excellent logo will represent your company and convey vital information while staying updated with the latest design trends. Your logo should highlight your company’s strengths and display your core business values.
Whether you’re looking for an affordable logo design company or reading this to get some insight into why top brands suddenly change their logos, this article will cater to all of that.
A company’s logo is reasonably the most crucial component of its branding. The logo is the company’s front and connects the company with its customers. However, with time the logo feels outdated because of several reasons. It may get outdated because it’s been around for so long that customers start to feel like it’s becoming antiquated. This feeling might force them to shop from your competitors and abandon ship because your competitors have relatively fresher-looking logos and brand identities, in harmony with the current design trends. Upon seeing exceptionally creative logos of your competitors, customers start to compare them with your brand. This comparison creates a negative image of your brand in the customers’ minds and further distances them from your product.
Other instances when logo overhaul is necessary is when your company has had a change in inventory or a name change. Or your company no longer has the same beliefs or aims it had previously. You might also seriously consider updating your logo if it was a substandard design, to begin with, and makes your brand look unprofessional. This case is specifically for startups or brands on a tight budget and schedule who don’t pay much attention to how their logo turns out. Thus emerges a crudely designed logo, which doesn’t reflect their brand effectively.
When Not To Change Your Logo
Updating your logo at the right time is always going to be fruitful for your brand. However, it might add flame to the fire if you change your logo unnecessarily without proper insight as to why you should change it in the first place. You don’t need to change your logo if a specific individual disapproves of it or if you have some extra budget lying around. Before changing logos, brands have to contemplate how their consumers feel and how the transition will affect their brand perception and reputation in the long run.
There are dozens of reasons companies change their logos. But it’s always a cumbersome decision and can push customers away if done incorrectly. A company’s logo is its face. It is the visual that lets prospects know whom they are doing business with right away. People recognize logos and may disengage if they feel the renewed branding no longer resonates with them. Although it’s imperative to build that bond and trust with customers, it’s also necessary to know when it’s time to change.
Your logo is the central identifying point for your brand. So, make sure your logo is communicating what you want it to convey.
