10 Inquiries To Ask When Designing Your Company’s Logo
You get tons of search results on Google after you type in affordable logo designs. How do you decide which designer or design agency to choose and which ones to avoid? Here are the 10 inquiries to ask when getting your company’s logo made to avoid getting a substandard or ineffective logo that doesn’t feel right.
1. What are my options for the kind of logo I want to get?
There are various kinds of logos out there, and not every logo suits every brand. You have to be wary of this when choosing an appropriate logotype.
1. Wordmarks are essentially abbreviations of the company expressed artistically.
2. Letterform logos are composed of distinct letters. For instance, the Honda logo and the McDonald’s one.
3. Pictorial logos are illustrated symbols of common everyday things. Twitter has a pictorial logo.
4. Abstract logos don’t describe anything like abstract art. These logos are hard to pull off; the best example of this logo would be Nike.
2. Out of all the options, which one would suit my company best?
Every brand has a different back story, and not all kinds of logos can effectively deliver.
For instance, if you have a compact company name as eBay does, a wordmark logo would be ideal. Wordmarks and letterform logos usually assist customers in retaining your company’s name favorably than abstract logos.
3. What should the logo convey about my brand?
Your company’s logo should present an instant understanding of what your company believes in and does.
When customers look at it, they should perceive your brand’s character and unique perspective.
4. What color scheme would sit best with my logo?
Color selection is astonishingly important. It’s predominant to pick a color that your biggest rivals don’t use in their logos to adequately distinguish yourself from them.
Every color has a different effect on the onlooker. For instance, the red color signifies intensity and alarms the brain. Yellow implies happiness and freshness. The blue color is relaxing to the eyes and represents reliability and intelligence.
5. The font to be used in your logo.
Fonts communicate different emotions, just like colors do. A logo for an administrative firm that should communicate honorability, power, and authority might best be designed in a bold font free of decoration. Whereas a confectionery shop might choose a playful font that conveys juvenility, sweetness and delight.
6. Why should I hire a design agency instead of a designer?
Irrespective of your designing skills, hiring a design agency is going to suit you better. It will save you redesign costs for later as the logo created by the agency will be backed by in-depth research of the market.
Design agencies offer the best value for money in terms of service and the overall process, along with an effective end logo.
7. How much will the logo cost?
Affordable logo design can cost you anywhere between $40 to $120 depending on your chosen design agency and what services are included in the logo design package.
8. Where would my logo be displayed?
A more helpful question could be, “Where shouldn’t I display the logo?” because you’ll desire to show it wherever possible. Your logo should be displayed everywhere, from your website to promoted ad campaigns and social media accounts on Facebook, Twitter, Instagram, and Pinterest.
Other than that, place your logo on your business card, merchandise packaging, and company stationery and letterheads.
9. What should I avoid?
Avoid copying your competitor’s logo or a logo without enough industry research. Your logo should also be scalable and in the right proportions to fit all digital media and print media.
10. How long will my logo last before a rebrand gets necessary?
The majority of logos require some sort of refurbishment after a long time to avoid becoming outdated. If your logo is based on market research and its fundamentals are good, you wouldn’t have to invest again in a new logo after some years.
